Digital Billboards in City

Digital billboards in City are becoming more and more popular and are a great way to promote products, services and goods to a wide audience.

Digital billboards (sometimes referred to as LED billboard advertising) are bright, eye-catching adverts and are often very affordable; they are a growing part of the outdoor advertising mix and popular with many different industries due to their proven success and return on investment. They are available in lots of different locations all over the country from high streets to motorways. They offer fantastic flexibility to update and amend messaging as required and there are lots of different options to consider, including freestanding billboards on roadsides, whilst there are lots of options in shopping centres, as well as in arenas and sports stadiums.

LED billboards are now regularly replacing standard printed poster billboards in areas of high traffic and footfall and are a growing outdoor advertising medium that’s fast becoming a preferred marketing option with global and household brands.

If digital billboard advertising in City is of interest to you, drop us a message today and one of the team will be in touch with more information and free quotes for you to consider.

A recommended minimum spend is around £1500 to have a decent impact.

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What is Digital Billboard Advertising?

Digital billboards are billboards that form part of the digital outdoor advertising media mix, they come in the form of LED screens rather than those traditionally printed.

These advertising boards are frequently found in highly-populated areas and tourist hotspots; the most famous in the UK is the digital screens at Piccadilly Circus. Bright, eye-catching and with stand-out visibility (particularly at night), it's easy to understand why they are so popular.

This form of LED billboard is commonly affixed to a building, structure, or as a free-standing billboard situated at the side of a road, pavement or other areas of high visibility. They use electricity for the illumination of the design, and you can have alternating or full-time ads to suit your needs and budget.

If you would like to add them to your marketing mix get in touch today and let us know the locations that you are looking for, what you are promoting and your budget and we will put together a bespoke plan.

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What are the Benefits of Digital and LED Billboard Advertising Screens?

There are many benefits to electronic billboard advertising. Some of the advantages are highlighted below but for more information simply drop us a message and we will send over:

Up-to-date messaging - they can be frequently updated or changed to suit new campaigns, messaging or location-specific communications, this is unlike other forms of outdoor advertising. This allows your brand to really move with the times; updating them to take into account current affairs, new selling messages and specific references to times of the day and month. This can demonstrate your company’s relevance and help reinforce the impression that you’re ‘current’ and worldly aware.
Mass audience reach - electronic billboards are a fantastic method to reach a mass audience and also one of varied demographics; spanning socio-economics, geographies, ages and backgrounds. This is one of the reasons they are so popular with many different industries.
Solus or combination marketing - they work well either as your sole outdoor advertising marketing or as part of a wider multi-channel campaign. The sheer size and quality of electronic billboards can give a great sense of prestige and brand professionalism: yet this form of advertising is obtainable to businesses of all sizes, not just household names.
Great and new locations - the locations can be targeted right down to individual locales - to form a proximity-specific campaign. For example, you can use LED advertising to signpost customers toward your bricks-and-mortar business, to give a location-specific message or to tailor your communication to a certain local event or activity.
Save money - unlike traditional billboards and forms of outdoor advertising you obviously don't have to print them, so you save on physical printing costs.

For more in-depth information drop our expert teams a message today.

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What Is The Cost of Digital Billboards?

As with any form of outdoor advertising, costs vary – sometimes they are more expensive than traditional poster-board billboards, other times not - costs depend on many factors, including:

The time period for which the ad will be live – the longer your ad is displayed the more expensive it will be. Most outdoor campaigns traditionally last for two weeks minimum, sometimes you can negotiate a shorter run. You should also consider the time of year, Christmas, Easter etc tend to be busier and get booked up in advance.

The location of the LED billboard – some billboards are more expensive than others, for example, the digital billboard in Piccadilly Circus is more expensive than one at a local shopping centre. Their cost is broadly determined by the local footfall and how many people are likely to see it.

The size of the LED billboard – how big or small the size of the physical billboard is will affect the cost of a digital billboard. A smaller 6 sheet size than a large 48 sheet.

For more information on factors that can affect the cost of a digital billboard in City read here or for a personalised quote drop us a message.

What are The Digital Billboard Advert Options?

They are lots of different options, most commonly, digital billboards can be found affixed to buildings or structures, typical examples of these include roadside, motorway and train station options. They can also be seen as standalone free-standing structures to be placed in public areas, examples of these include bus stops and phone boxes.

Finally, there are also portable options, used for ‘guerrilla marketing’ if you want to try something new. For example, if there’s a large exhibition or event, why not hire a digital billboard to be placed outside it - a digital advan perhaps? All the attendees will still see your messaging but in a cleverer and more memorable way.

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How Do You Book A Digital Billboard?

With us! We can help manage your outdoor advertising campaign from conception to delivery, taking care of advertising relationships, fee structures and payments, design and branding work and placement management. We have existing relationships in place with site owners across the UK so we can get great rates and handle the whole process smoothly and easily.

Frequently Asked Questions about Digital Billboard Advertising

"Are digital billboards effective?" Yes, digital billboards are a growing and popular form of outdoor advertising. They are bright, bold, eye-catching and cost-effective, they are a fast-growing medium and popular with a wide range of industries.
"How do electronic billboards work?" They work in displaying advertising messages to promote services, products and goods in areas of high footfall to raise profiles, increase exposure and sales.

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If digital ads are of interest to you get in touch with our experienced team today and make your digital billboards dream a reality with this popular form of high-quality eye-catching and growing form of outdoor advertising.