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With the rise of the mobile and smartphones, very few of us still use old-fashioned telephone boxes as we used to. This leaves their usage and subsequent phone box advertising in Powfoot as often underrated, forgotten and seen as a form of outdoor advertising from days past, however, you couldn't be more wrong.
Phone boxes are still popular and actually enjoy a higher-than-expected level of usage in cities, busy towns and villages as they are often found on main high streets. However, more significantly they are now going through something of a regeneration.
Yes, gone are the days when phone boxes were simply used to make phone calls, nowadays, they are often multi-functional, acting as Wi-Fi hotspots, cash machines, post boxes or parcel delivery and collection points. This means that despite the telephone boxes themselves seeming quite dated, using this form of advertising has fairly new, exciting and dynamic options. Yes, they are back; which in turns means phone box advertising in Powfoot is back too, with bigger and better options than ever.
If you are interested in using phone box advertising as part of your marketing campaign drop us a message today and our highly experienced teams will be in touch with free quotes and more information.
A recommended minimum spend is around £1500 to have a decent impact.
It is basically using the internal and external parts of a phone box to advertise on.
The most popular form of advertising is the ‘wrapping’ of the exterior (this is also sometimes known as ‘kiosk advertising’). This is where printed cards carry images and marketing messages placed on them, placed on panels built into the door or walls of the phone kiosk or box. They can also be put onto plastic wraps (with small holes within) so that people in the kiosk can still see out.
Phone box advertising in Powfoot can also include marketing options within the inside as well, placing your advert onto a digital board affixed to the one opaque size of the structure. Sometimes there are also digital screens where marketing trailers and images can also be played out.
There are many benefits including:
If you think this form of outdoor advertising could work for you, simply drop us a message today and we will be in touch with more information for you to consider.
As with all out-of-home advertising options, there are various price options, depending on variable factors. These include, but are not limited to:
For more in-depth costs visit our billboards costing page.
The options available to you in terms of phone box and phone kiosk advertising may depend on your local area or the locations that you’re looking to advertise in. There are digital and interactive phone box kiosk options available, but these aren’t overly common, and so you may need to stick to standard brand ‘wrapping’, but this needn’t be a negative!
Getting creative and using a clever, recognisable and memorable advert can elevate your marketing communications from just a poster to something more special – and more importantly, more shareable. If you can make a memorable impression with those who see your ad, they’re more likely to share it onward on social media or to tell others; and word of mouth is an onwards marketing tool that’s free!
Just because phone boxes are being used less and less for their primary function doesn’t mean that using them as an advertising medium is dated.
There are actually over 40,000 across the UK that can be used. This under-utilisation makes for a great value-for-money option when working through your brand’s advertising strategy: and one that’s ignored by many, giving you a competitive advantage against competitors and other brands. This cost-effectiveness means it is often teamed with other forms of outdoor advertising such as bus stop advertising and roadside poster advertising.
An under-utilised marketing channel, it is low-cost and low-effort but delivers robust results. Our end-to-end marketing and communications services at Billboard Advertising will help you use this marketing medium in the best way possible for your business and target audience, ensuring your growth and brand development.
Get in touch with us to discuss how telephone box advertising in DG12 5 could best work for your company to hit your target audience.