Train Station Advertising in The Bridge

With 1.68 billion passenger journeys taking place every year across the UK’s railways, train stations are somewhere that more and more of us spend time in, and for that reason, rail advertising in The Bridge is a growing and popular form of outdoor advertising.

While waiting at train stations, our main activity is dull (waiting!). This makes train stations the ideal place for consumers to take in marketing messages as they search for a distraction, have good dwell times, and feel bored yet often open-minded!

Even better, train stations have high footfall and are often very busy, increasing the audience who will be exposed to your brand messages. There are many different advertising options at train stations, and rail media is an ever-growing and developing form of OOH ads.

Nowadays, British train stations are used for both commercial and public service messaging, with train advertisements in The Bridge becoming more creative and bolder every day. Advertising at train stations and network rail marketing presents a fantastic opportunity to have your brand up and featured alongside household names, adding prestige to the business reputation and perception on either a local or national level.

If you are interested in advertising at train stations, train advertisements and network rail advertising in general, contact Billboard Advertising today; one of our friendly team will be in touch to take you through the various options and costs.

What is Train Station Advertising?

Train station advertising uses the blank space of walls, ceilings and other surfaces to post brand adverts and communicate to the consumers within the area.

National rail and network rail advertising can deliver a country-wide campaign or be localised to certain train stations in The Bridge or regions for geographically targeted marketing communications to a specific audience.

Train station ads are a form of Out-Of-Home (OOH) advertising. They are a great way to broadcast marketing messaging to a mass audience spanning various socio-economic, age, and geographic segments.

Rail advertising is, therefore, popular with a cross-section of industries and is a very cost-effective and successful form of outdoor marketing.

The Benefits of Advertising at Train Stations

There are many benefits to advertising on the rail network and there are lots of options to consider, depending on your budget and messaging.

Billboards and posters in train stations in The Bridge alongside smaller poster ads are an effective marketing method as they’re seen by many:

Those waiting for trains
Those boarding and disembarking trains
Those travelling through by train
Those working within businesses in train stations
And those dropping off others to catch trains

This high level of exposure, particularly in busy stations across peak times, allows for mass communication easily and quickly. These often-large poster sites include options such as:

It is also often combined with other forms of transport adverts, including bus and underground, so that a passenger is targeted throughout an entire journey.

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Train Station Advertising Options

You may come across a variety of different rail train station ads including digital posters, billboards and standard print ads.

There are a number of different sizes available including 6 sheets and 48 sheets and posters which can be placed on:

Trains
Platforms
Waiting rooms
Toilets
Outside of stations

Most stations in The Bridge will be amenable as to suggestions of new placements too, so if you spot a surface without an ad that you think you’d like to place one on, let us know! We can negotiate new placements for you.

Billboards at train stations are slightly less adaptable, as they’re reliant on the space available for them to be posted. Train station advertising in DT10 2 is hugely popular and gets booked months in advance.

Billboards are high-impact, however, and therefore very in demand. They can be in-station billboards (particularly in larger stations), track billboards (e.g., opposite the platform on the London Underground), or free-standing billboards along outdoor platforms.

Other such advertising within train stations can include:

Escalator wrapping
Corridor wrapping
Hanging banners from the ceiling
Some larger stations will also allow ads to be printed on the floor, to catch the attention of consumers in a different way

Contact or call us today for more information and a breakdown of options to suit you and your campaign, your business and your budget.

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Cost of Train Station Advertising in The Bridge

The cost of advertising at rail stations depends on several factors. Briefly, these are below, but for more specific information, contact our team:

The company that manages the marketing within that station - this varies across the country. Some stations are managed by National Rail, some by advertising companies and others by TOCs (Train Operating Companies) such as Greater Anglia, Southern Rail and Virgin. At Billboard Advertising UK, we deal with all of these and can put together campaigns with one, or a cross-section of these suppliers to deliver the campaign that you want.
The specific train station - those with higher footfall locations will cost more than less used rural stations. For example, advertising at Waterloo Station or advertising at Piccadilly Station will be more expensive than small country-side stations.
The type of train station advertisement you want – the bigger ads are generally more expensive. For a breakdown of general poster sizes check out this page here.
The number of ads would you want - obviously, the volume and number of ads you want will affect the price.

For more in-depth information on the costs of billboards, visit this page here, which goes through billboard costs.

Managing all of these factors across a number of organisations can be a challenge – there’s a lot to keep track of! This is where we come in: managing and maintaining these strategic relationships with third-party companies and ensuring your placements are in the right place, on time, and delivering great value for money - we will act as your one-stop contact and take care of all of this for you.

National Rail Marketing and Socioeconomic Groups

Those travelling by train in The Bridge tend to be of a socio-economic group with medium-to-high disposable income, but in busier stations, a wide variety of people can be exposed to your marketing message, with the possibility to incite customers that may fall slightly out of your target audience. This is positive: a customer’s a customer, after all!

The broad reach is the main selling point of advertising at train stations and on the rail network in general.

The key to National Rail and Network Rail ads being so well accepted is the consumer mindset while they’re seeing them. A degree of people will be in a rush to pass through and will not be privy to viewing the messages properly, granted, but most will be bored and looking for distraction: often with a mobile device in hand and the ability to follow a digital ‘call to action’. This gives the ideal opportunity for your advert to deliver a clear message with a desired activity, for immediate action to be taken.

Summary – Advertising at Train Stations in The Bridge

Railway advertising posters in The Bridge are a great form of outdoor advertising for your products and services, as there is plenty of traffic and footfall, especially during peak times. This means that your ads will get maximum exposure, in fact, National Rail state that 1.7 billion people pass through their statins every year with average dwell times of 7 - 13 minutes.

Railway train station posters come in various shapes, types, and sizes, so there is something for brands, campaigns, and marketing budgets of all sizes.

Our service will manage your campaign through railway station advertising whether it be your sole marketing channel or part of a wider marketing mix. We will take care of everything from vision to delivery and help you deliver a successful campaign with maximum return on investment and help you reach your goals.

Contact Us

However far along the line you are with setting up train station advertising in The Bridge for your brand, get in touch with us today and we can help secure the best locations and rates. Rail advertising is a popular medium for a cross-section of companies due to its affordable nature and proven results.

We look forward to hearing from you.