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It is a public transport option that many consider as Americanised, but there are eight tram systems in the UK: the Blackpool Tramway, London Tramway, Docklands Light Railway, Manchester Metrolink, Midlands Metro, Nottingham Express Transit, Sheffield Supertram and the Tyne and Wear Metro. Who knew there was so many?
Indeed, the usage of tramways and light railways is increasing in general, with the latest government figures showing this form of public transport is more popular than ever. Indeed, 3.1% of all public transport journeys in the UK are now made by tram or light railway, with 267.7 million passenger journeys and 21.6 million miles covered. Usage of trams has increased by 70% since 2005, a fantastic growth rate and these figures don’t even include Edinburgh Trams, which are popular in their own right!
As this form of transport grows in popularity, tram advertising has become a cost-effective form of marketing that can deliver your marketing messages to more and more people every day.
If you are interested in advertising on trams in Guilford simply drop us a message today.
Advertising on trams refers to the practice of placing posters, ad boards or digital ads onto the outside of trams, inside tram carriages or around tram stations (both indoors and outdoors).
Advertising in trams also includes ‘light railway' systems, such as the London Docklands Light Railway (DLR) and the Newcastle Metro.
It shares many of the benefits of Train Station Advertising but is often more affordable.
Tram travel is seen as a more modern, efficient and eco-friendly public transport option than more traditional methods such as bus, coach and train. This attracts an eco-conscious audience with enough disposable income to travel by public transport.
A mass communication method it is, but the limited nature of trams and light railways in the UK allows for some really targeted messaging by geographic location.
This opens up the possibility of using advertising in trams to not just household names and global brands, but also small and medium enterprises and those with a geographic limitation. In some cases, individual routes can be targeted to convey a specific message – perfect if you have a bricks-and-mortar premise in the area, or if there’s an event or activity taking place on that route that you wish to target!
Advertising in and on trams and around tram stations in Guilford is still a very under-utilised marketing channel and so is currently cost-effective compared to other mainstream marketing methods. This allows you an access point into mass marketing at a reasonable budget level and presents the opportunity to play around with creatives, messaging, and targeting at a low cost.
Like other multiple marketing channels managed by individual advertising companies, the costs associated with tram ads vary depending on a range of factors. These include:
Bigger ads cost more than smaller ones, and taking out a package of multiple placements delivers better value for money than a single one-off placement.
Busier routes and locations, such as London Docklands Light Railway advertising, are more expensive than quieter rural routes; but it must be considered that these routes are able to expose your marketing messaging to more people faster.
Advertising on and in trams digitally is still really taking off in the UK but now is more expensive than traditional poster-board options. However, this comes with its own benefits, such as fast upload and amends of the creative, so should not be disregarded just because of cost. It gives an opportunity to connect to local audiences.
We'd suggest getting a spending budget in your mind and thinking about how you want your brand to be shown prior to starting to plan the marketing. We can tell you additional information with regards to the solutions that we carry out.
Similar methods of marketing on transport links include bus stop ads which can be found in many towns and cities.
We will negotiate costs of ads and packages to ensure you receive the best possible value and ‘bang for your buck’ on marketing spend. As long-term experts with years of experience, we’ve built up great strategic relationships with tram advertising companies in Guilford that you can benefit from by partnering with us to manage your marketing campaigns. Contact us today for more info.
Trams present some great options for advertising, with the chance to reiterate or reinforce existing branding, or get creative and try something new. Placements can include:
Tram advertising in SA62 4 gives the unique opportunity for mass transit marketing whilst using a ‘trial and error’ method to see which works best for your consumer at a low price; something you simply can’t do without a massive budget on other transit channels!
A low-cost advertising channel that’s growing in popularity daily and present your marketing messages to a mass audience, tram ads are the perfect way to get your branding in front of a large group of people – spanning many demographics, at different times of the day and making different types of trips.
There are eight tramlines and light railways around the UK giving you an opportunity to connect to new customers, and all of these can be advertised in and on. We have the expertise and strategic relationships in place with the placement coordinators to elevate your branding to a new level and investigate and attract new audiences for your brand, product or service.
If you think that tram adverts could work as part of your advertising mix contact our top teams today. We will come back with a list of options to suit your needs and your target market. We look forward to hearing from you! Contact us now.