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If you are looking for truck advertising in Oxhey, we offer great advertising options to promote your products and services locally and across the UK.
If you’ve ever been on a motorway or main road, you’ll have noticed a lorry or truck passing with a logo, message or photo promoting a brand, product or service. You’ve probably assumed that the lorry is carrying goods for that company, but that’s often not the case; it may just be a straight-up advert vying for your attention differently.
It makes sense; lorries are essentially travelling billboards, tens of thousands of people see them every day, if not more, and people on the road are often bored, willing to be somewhere else, and open to any distractions. This makes lorry advertising an often-welcome form of marketing, which isn’t always the case for consumers.
If you want truck advertising to promote your goods, drop us a message today.
Put simply, truck advertising is the use of the backs and sizes of these large moving vehicles to promote marketing and brand messages.
This form of advertising is popular with many advertisers, as the adverts are seen by many people or various social and economic backgrounds. Whilst this form of marketing is in many ways less targeted than other options, its sheer broad reach is its main appeal, reaching far and wide and often across the country, very easily.
For more information, send us a message today.
Lorry advertising allows you to ‘wrap’ a commercially used HGV (Heavy Goods Vehicle) with your brand’s marketing, no matter what’s actually been transported on the inside. This allows you to bypass traditional billboard advertising to instead invest in mobile billboards that are always on the go – and therefore seen by more people, a wider range of people, and doesn’t become stagnant or prone to ‘ad blindness’ by appearing in the same place all the time. It can also open brands and products to a new audience and is a great addition to any advertising campaign.
Spending an hour or so on the road with your eyes open will demonstrate just how many household names use lorry advertising to communicate their marketing messages. Truck advertising is now becoming a more popular component of out-of-home advertising campaigns. Supermarket giants such as Sainsbury's, Tesco, ASDA, and Morrisons all do a lot, as do big retailers such as Dreams, DFS, Currys, and many grocery brands. Even tech companies like Apple and Google are on board!
Using truck advertising can be a sole marketing method or can complement your existing marketing mix of channels and existing advertising campaign.
Many things can alter the truck advertising rates; the main factors are:
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At Billboard Advertising, we offer several transport advertising services to market corporations and businesses. Other options you may wish to consider include bus advertising, taxi advertising, and more traditional roadside advertising, all of which can be very effective.
If you would like more information on truck advertising contact us today and we will respond with more details. We look forward to hearing from you and putting together an effective campaign for you.